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Agricultural Exhibition in Kericho, Kenya
Marketing
Published: 2008-05-30 | Author: john ambuli


SMS: an emerging marketing weapon
The viability of SMS as a marketing tool
Published: 2007-12-10 | Author: Royce Ambrocio


Break-even Analysis
The break even analysis is a useful tool to determine price and quantity of products which needs to be set in order to get a feasible return of investment
Published: 2007-04-30 | Author: Martin Hahn


The Importance of Manufacturing Costs – Cost-plus Pricing
The most common method of calculating price is cost of manufacturing
Published: 2007-04-30 | Author: Martin Hahn


The Economist's View of Price – Market Pricing
According to economists, price is determined by the law of supply and demand
Published: 2007-04-30 | Author: Martin Hahn


What is Price?
Price is determined by buyers and sellers trying to finf the right kind of value
Published: 2007-04-30 | Author: Martin Hahn


Product Development
Five types of consumers who react to new products are discussed in this article
Published: 2007-04-29 | Author: Martin Hahn


Screening of New Product Ideas
The complex process of screening new product ideas is the main topic of discussion in this article
Published: 2007-04-29 | Author: Martin Hahn


To make or not to make new products
The advantages and disadvantages of launching a completely new product in the market are discussed in this article
Published: 2007-04-29 | Author: Martin Hahn


The Need for Product Innovation
The strategy of launching new products from old products as a type of product innovation is discussed in this article
Published: 2007-04-29 | Author: Martin Hahn


Market Segmentation
The most common types of market segmentation are discussed in this article
Published: 2007-04-29 | Author: Martin Hahn


The Product Portfolio Matrix
How to market the product in a continuous manner through modifications and escaping from the product life cycle limitations is the main topic of discussion in this article
Published: 2007-04-29 | Author: Martin Hahn


The Product Life-Cycle Concept
The main thesis of this article is about the necessity to keep all products under review to assess their present and likely future contribution to profits
Published: 2007-04-28 | Author: Martin Hahn


Reasons for Changes in Customers' Needs
Customers' needs change due to several important factors and those factors are discussed in this article
Published: 2007-04-28 | Author: Martin Hahn


The Management of Products
The various different products and services are defined and described in this article
Published: 2007-04-28 | Author: Martin Hahn


How Marketing Research is Conducted
The necessary and critical steps in conducting marketing research are discussed in this article
Published: 2007-04-28 | Author: Martin Hahn


Sources of Marketing Research Data
The various sources of marketing data in the form of collecting primary and secondary data are discussed in this article
Published: 2007-04-28 | Author: Martin Hahn


The Origins of Marketing Research
Origins and methods of marketing research are discussed in this article
Published: 2007-04-28 | Author: Martin Hahn


Why Marketing Research is Necessary
Marketing research is necessary to make te future happen and to reduce the risks of uncertainty
Published: 2007-04-28 | Author: Martin Hahn


How to Use Effective and Winning Marketing Strategies in Your Business
Using effective and winning marketing strategies is the only surest way to remain in business. Therefore, every entrepreneur must arm himself with all the strategies to guarantee business continuity.
Published: 2007-04-22 | Author: Oseremen Aigbokhae


The Marketing Mix in the 21st century
The 4Ps should at least be supplemented by the 4Cs in the world of marketing
Published: 2007-04-14 | Author: Martin Hahn


The Marketing Concept
The revolutionary marketing concept introduced in the 1960s is discussed in this article
Published: 2007-04-14 | Author: Martin Hahn


Special Marketing Situations
Industrial marketing and marketing services are being discussed in this article
Published: 2007-04-14 | Author: Martin Hahn


Service in the Marketing Mix
The 4Ps of the marketing mix can only be successful if added with the s of service
Published: 2007-04-14 | Author: Martin Hahn


Need for Marketing Concept
The marketing concept has been an important pillar in modern management
Published: 2007-04-14 | Author: Martin Hahn


Marketing Mix Decisions
Marketing Mix consists of 4Ps and it is very important to find the right mix to sell successfully
Published: 2007-04-14 | Author: Martin Hahn


History of Marketing
This article briefly sketches the history of marketing
Published: 2007-04-14 | Author: Martin Hahn


Consumer Behavior
The behavior of consumers buying the many different products in the market is discussed in this article
Published: 2007-04-14 | Author: Martin Hahn


What is marketing?
The definition and activities of marketing are discussed in this article
Published: 2007-04-14 | Author: Martin Hahn


The Marketing Mix
The famous formula of marketing of the 4Ps is discussed in this article
Published: 2007-04-14 | Author: Martin Hahn


The Competitive Situation
Perfect and imperfect competition are discussed in this article
Published: 2007-04-14 | Author: Martin Hahn


Social Marketing
This article is about the rise and development of social marketing or the marketing of public services
Published: 2007-04-14 | Author: Martin Hahn


Marketing is not selling
The confusion between marketing and selling is disentangled in this article
Published: 2007-04-14 | Author: Martin Hahn


Marketing Process
This article discusses the main aspects of the marketing process which is trying to connect the producers with the consumers
Published: 2007-04-14 | Author: Martin Hahn


Marketing Environment
This article discusses the marketing environment: customer needs, competition, technology, legilsation, and the national economy
Published: 2007-04-14 | Author: Martin Hahn


Market and market mechanisms
The aspects of profitability and efficiency which are dominant in the private sector have now infiltrated the public sector
Published: 2007-04-14 | Author: Martin Hahn


Critiicisms of Marketing
This article discusses some critiques aimed at marketing which must be taken into consideration in a serious manner
Published: 2007-04-14 | Author: Martin Hahn


Cases of Marketing Mixes
This article discusses the application of the famous 4Ps of marketing in the practical reality of the market place
Published: 2007-04-14 | Author: Martin Hahn


Internet marketing
Internet marketing is creating lots of buzz
Published: 2006-12-25 | Author: Dhanraj Chakraborty


How To Promote Your African Book
How to promote your African Book
Published: 2006-08-26 | Author: African Library


Five simple rules to make your product presentation more interactive, thus increasing the sales
product presentation rules for increasing audiance
Published: 2006-04-21 | Author: Aliaa Bostan


How to Write an Effective Product Review
How do you choose the products you buy? Do you simply accept as gospel truth all the good things a merchant says about their own product? Or, do you ask your friends' opinions and look for...
Published: 2006-04-21 | Author: Rosalind Gardner


Don't Let Human Nature Kill Your Postcard Marketing Campaign
"Why Do Something Today that I Can Put Off Until Some Other Time?" That bit of human nature is exactly why every direct mail postcard of every direct mail advertising campaign...
Published: 2006-04-01 | Author: Mike Ryan


If You Are Going to Spend the Money on Full Color Postcards - Reap the Benefits
Color is what makes your postcard standout in a stack of mail. It's also what makes color postcards such an effective direct mail piece...
Published: 2006-04-01 | Author: Mike Ryan


Marketing
Marketing

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