Komunikasi Publik Mingguan AS

Artikel ini adalah sesuatu saya mempunyai untuk menulis waktu di perguruan bagi kelas Komunikasi Umum saya. Kami disuruh menulis artikel di atas sehelai majalah dan pengikut-pengikut tertentu garis pedoman berbeda. Secara mendasar, kami dimaksudkan belajar kelompok-kelompok VALS dan kelompok-kelompok PRIZMS.



Majalah

Majalah yang dipakai untuk kertas ini dipanggil US Weekly . Bidang pokok bunga majalah ini ialah Mode, media Dan Hiburan . Tanggal persoalan ialah 3 Oktober, 2005 .

Tutup depan persoalan ini menunjukkan tiga cerita berbeda, masing-masing dengan gambar dan pokok beritanya sendiri, tambah pokok berita keempat di atas pergi pojok. Terlebih dulu, gambar yang menutupi sebagian besar halaman Renée Zellweger dan Kenny Chesney di perkawinan mereka, dia di gaun pengantinnya dan dia di jas taksedonya. Dia mencium tangannya. Gambar ditusuk hati di dua. Pokok berita “ RENÉE & KENNY SHOCKER! ” di merah jambu gelap diikuti di peran yang lebih besar oleh “ WHY THEY SPLIT ” di terang kuning, diikuti oleh “ Dia menegaskan ‘fraud. ’ Their perkawinan 4 bulan berakhir. Apa yang pergi oleh sebab itu terlalu salah ” di putih.

Detik, gambar Tori Spelling yang lebih kecil dan Charlie Shanian bisa dilihat di bawah tepat pojok. Kedua sedang bertahan satu sama lain dan tersenyum. Pokok berita berbunyi “ TORI SPELLING SPLIT ” di terang kuning, dengan “ $1 Million Wedding Mistake ” di bawah di putih. Ketiga, gambar kecil Jennifer Aniston dan Oprah Winfrey, masing-masing tanah milik gelas sampanye, terletak di atas tepat pojok halaman. Pokok berita berbunyi “ Jen & Oprah’s Secret Getaway ”. Akhirnya, pokok berita terakhir ditempatkan di atas meninggalkan pojok halaman, dan berbunyi di modal surat putih: “ EMMYS BEST DRESSED! ”, melawan latar belakang merah jambu yang mudah diingat.

Kelompok VALS yang dihubungkan dengan sampul majalah ini adalah Experiencers; kelompok-kelompok PRIZMS adalah Inti Perkotaan (U1) dan Pinggiran Kota Dalam (S4), dan kelompok-kelompok tahap Hidup dikumpulkan Kekayaan (f1) dan mempertahankan Keluarga-Keluarga (f4).

Experiencers muda dan antusias, dan gemar kelihatan baik. Mereka mengeluarkan sebagian besar uang mereka untuk membiayai mode, hiburan dan bergaul. Halaman tutup majalah ini akan memohon sedikit sebab kepada mereka. Terlebih dulu, foto sama sekali tokoh terkemuka, seperti Renee Zellweger dan Oprah Winfrey. Sejak Experiencers adalah penggemar hiburan, mereka akan paling mungkin mengenali aktor terkenal ini, penyanyi, dll dan oleh karena itu mau berbunyi mengenai mereka. Juga, perhatian mereka di hiburan dan bergaul akan menggambar Experiencers ke pokok berita yang menjanjikan gunjingan terakhir mengenai jiwa tokoh terkemuka ini. Akhirnya, cinta mereka untuk mode akan membuat mereka berkepentingan di pokok berita “ EMMYS BEST DRESSED!

Inti Perkotaan dan kelompok Pinggiran Kota Dalam terdiri dari orang muda dan bertambah tua yang tertarik pada berita TELEVISI, berbicara-memperlihatkan dan siang hari yang memprogram. Mereka juga akan tergambar ke sampul majalah ini yang mempunyai berita di sekitar bintang televisi seperti Tori Spelling dan Jennifer Aniston. Pokok berita di sekitar Emmys, upacara pengahargaan yang mengaku TELEVISI terbaik nampak, akan merebut perhatian mereka, tepat seperti yang satu ini tentang Oprah , one of the most popular talk-shows on television.

The people in the Accumulated Wealth group are “ …mostly college-educated, white-collar Baby Boomers living in sprawling homes beyond the nation’s beltways ”. They are interested in print media, and since this magazine constitutes print media, it will possibly appeal to them as they might want to read the stories advertised in the headlines. As for the Sustaining Families group, these adults will tune in to just about anything and everything that airs on television and the radio. They have therefore most likely seen the Emmys and will possibly want to check out who the best dressed stars were. Also, they might want to read about Oprah, the queen of talk shows, whom they probably watch all the time.

The first story is entitled “ How Oprah’s Helping Jen ”. Oprah Winfrey was very compassionate in regards to Jennifer Aniston’s recent divorce from Brad Pitt. “ [Jen and Oprah] have become insanely close and talk all the time. ” The weekend before Jennifer appeared on Oprah , she brought four of her close friends to Winfrey’s home. Aniston and her friends took a tour of Winfrey’s grounds by golf cart. She and Winfrey even prepared a game plan for the talk-show interview. Although it seems as if Jennifer Aniston is now falling for current costar of The Break Up , Vince Vaughn, the two have decided to take things slow.

This story captures the reader’s attention by its title, subtitles, pictures, quotes, inserts and layout. First, the title and subtitles give readers the desire to read through parts of the story, if not the whole story itself. “ Girl Talk ” and “ Her New Life ” are quite captivating to the reader’s eye. For instance, a man may want to know what women talk about when they’re having “ Girl Talk ”. Just like Aniston’s fans will most likely want to know what’s going on in “ Her New Life ” and therefore, also want to know “ How Oprah’s Helping Jen ”. Second, the largest picture shows two pop-culture icons, Jennifer Aniston and Oprah Winfrey, having a toast on the talk-show Oprah . This photo of the two women smiling and toasting has a relatively friendly outlook that will draw the reader’s attention.

Next, the quotes will capture the reader’s attention. These quotes provide the reader with just enough information to make them curious and want to read more. The inserts, about Winfrey’s estate and Aniston’s love life, are also a way to attract the reader by allowing them to quickly find out information without having to read the whole article. Finally, the layout of this article is another reason that would keep readers from turning the page. With its many colors and photos, it draws the eye to the page and makes readers want to know the story behind the photos. Also, the fact that this article is cut up in many different sections, and not stuck all together in essay form, is appealing to the reader.

The second story is called “ BRITNEY BRINGS BABY HOME ”. Britney Spears and Kevin Federline celebrated their one-year anniversary on September 18th. She gave birth to a 6-pound, 11-ounce baby boy, Sean Preston on September 14th, at Santa Monica, California’s UCLA Medical Center. Her husband and parents were all very supportive of her caesarean delivery. Federline’s father-in-law “ never liked Kevin, but during this moment, he saw how he loved [Britney]. His whole perception changed. ” The day following the birth of the baby, relatives came by the $5,600-a-day hospital suite, playing PlayStation and eating takeout from P.F. Chang’s Chine Bistro. September 16th marked their departure back home to their $7 million Malibu estate.

The pictures and inserts of this story capture the reader’s curiosity. In this item, there are many pictures of toys and baby clothing with price information and a headline which states “ Look What Sean Got! ” This insert, next to a quite large picture of Britney Spears, will catch the reader’s attention, because Britney is still very young and doesn’t look like a mother in this photo. People may be questioning what are all these baby clothes and toys doing next to a photo of the Pop Princess. Another insert entitled “ Stars Give Their Mom Tips To Brit ” is also catchy, with headshots of stars such as Heidi Klum and Jada Pinkett Smith with tips for new mom Britney. Not the mention the little baby bottle next to the title of the article “ BRITNEY BRINGS BABY HOME ”, which will certainly make readers want to read more.

The ad in question is about a birth control pill; therefore it is a pharmaceutical product. Its brand name is Yasmin and Berlex Inc is its manufacturer.

It is always best to know what the pill we’re taking is made of. This slice-of-life tells us that Yasmin contains a different kind of hormone, drsp, which may raise the amount of potassium. Taking this pill has certain benefits. Yasmin can possibly help give shorter and lighter periods, regulate the cycle, and reduce cramps. Yet it is only available by prescription. Also, women over thirty-five who take Yasmin should not smoke, or they will have an increased risk of severe cardiovascular side effects such as blood clots, strokes, and heart attacks. Finally, it is important to remember that birth control pills such as Yasmin may prevent pregnancy but will not protect against AIDS and other STDs.

A good title for this ad would be: “The Joy of Yasmin”. There are two characters in this ad: a man and a woman. The photo is in black and white, except for the headline and a small picture of a flower. The man and woman seem to be sitting down, and behind them there is a curtain made of beads. Both individuals are laughing. They appear intimate and in high spirits, perhaps because they are in love. The man is wearing a light buttoned-up shirt and the woman a sleeveless shirt.
The VALS target group relating to this ad is Thinkers. The PRIZMS groups are Midtown Mix (U2) and Middleburbs (S3). As for the Life-stages group, they are Midlife Success (Y1), Mainstream Singles (Y2) and Striving Singles (Y3).

First of all, since responsibility is of great importance to Thinkers, and birth control pills are a responsible technique to use, Thinkers will quite possibly be interested in Yasmin. Moreover, Thinkers like to have as much information as possible before making decisions. This ad is then perfect for them, because it provides them with a whole page containing all the necessary information about Yasmin birth control pills. In addition, Thinkers are practical consumers, who appreciate durability, functionality, and value in the products they purchase. The women Thinkers will, in all likelihood, find Yasmin to be a good purchase.

Midtown Mix consist of childless singles and couples who engage in dynamic social lives. They go to bars, health clubs, and restaurants at high costs, and basically enjoy life the way it currently is. Perhaps these women, who enjoy going out, are not willing to have children just yet, if ever. They would then likely be interested in a birth control pill. As for Middleburbs, they are middle-class singles. They’re often more concerned with work and leisure time than with having children. Yasmin is good for them because it is a contraceptive that allows them to prevent pregnancy and not have to worry about children.

Finally, in regards to Midlife Success, Mainstream Singles, and Striving Singles, the reason this product is suited for them is because they don’t want to become pregnant and have children. Their main reason for making use of the Yasmin birth control pill is to avoid getting pregnant so they can maintain their current lifestyle without children. The two individuals in the ad are both young and smiling, quite possibly enjoying being single and not ready to have a child right now.

This advertisement is very effective in motivating action. First, it alerts the reader to important safety information regarding the product, to be sure that women using this product will be well-informed of its side effects. Second, the headline of this ad, “ Do you know what your pill is made of? ” captures one’s attention. It gives information about how effective this contraceptive is compared to others, in view of the fact that it is made of the unique hormone, drsp. It relieves the women by mentioning how Yasmin with drsp can help regulate the cycle of periods and reduce cramps. By also citing that it’s “ the #1 brand of birth control pill in the U.S. ” and advertising its website and phone number, it gives the reader many more options on how to get information about the product and on ways of obtaining it too. Third, it gives a brief summary of the information that can be found in the package on the back of the ad. It also gives instructions, for example how to take the pill and when to start the first pack of pills.