Song Airlines

Song Airlines was developed by a bigger airline, Delta Air Lines. Delta Air Lines created Song Airlines to compete with less expensive, smaller carriers such as JetBlue and Southwest. Song’s airplanes are one-class Boeing 757s and can seat 199 people. Song offers 144 non-stop daily flights in all of their 36 planes. Song has its own style—not too fancy, not too plain—which stands out from the competition while still remaining in its customers’ comfort zone. Song offers its passengers many things that other airlines don’t, including video games and healthy food, to name a few. In spite of this, Song’s rates are certainly reasonable. For instance, a round trip from New York to Fort Lauderdale, booked at the last minute, costs 175$.

Song Airlines is different from other airlines; it offers a unique concept, meant to revolutionize the airline industry. Andy Spade, Song’s consultant, refers to this airline as a “boutique hotel in the air”. Song Airlines offers choice and style to the customer, something other airlines weren’t offering. Delta Air Lines was interested in creating unique uniforms for Song’s team and decided to also provide a chef who prepares all the foods (organic and fresh food) on its newest airline. When flying Song Airlines, you’ll even be able to download MP3s from your very own seat! Song will go as far as taking its passengers’ menu orders on the plane. Unlike other airlines, with Song Airlines you won’t feel insulted by receiving a tiny bag of pretzels; on Song, you can obtain a garden-fresh Asian chicken salad (at the low price of only 7$)! Basically, in spirit, Song Airlines goes by the motto: “Treat others as you would like them to treat you.” Be respectful; be attentive.

As mentioned above, Andy Spade has a very important role in the making of Song Airlines. Having a background in advertising, he’s worked on branding before and has also worked with different companies: fashion companies, car companies and other airlines. He was hired as a creative director consultant; as such, he had to do all sorts of different things, from the common print advertising, to what he now calls “branding the gate area”. He mentions how he’s done this in the past and has a different outlook on it, and that’s why he thinks they hired him.

Song Airlines currently has 14 retail stores around the country and has people coming into its stores every day to ask them who they are and what they represent. Song’s employees are shown a way better experience. The flight attendants are given certain guidelines, like how to address the passengers. They are shown how to do things a certain way in everyday case scenarios. “The customer is always right”, according to this airline. Song also knows that some people don’t want to be talked to when on board, while others do. It is therefore important for its staff to understand the difference and to know that sometimes passengers would like to be left alone, and other times, they would want to speak with a pleasant talker.