Coaching is the new corporate therapy教练是新公司疗法

About three years ago I had arrived at the inevitable crossroads in my life and sought a life coach to help me decide whether to take that all-important left or right turn.大约三年前，我已经到了无可避免的十字路口，在我的人生追求一人生教练帮我决定是否采取所有重要的左或右转。 Enter Garth (not his real name) who facilitated a three-hour ‘power’ session (R1000) complete with a money back guarantee.进入加思（不是他的真实姓名） ，他们促成了三个多小时的'权力'会议（ r1000 ） ，完成与退款保证。 After some superficial probing to determine what I wanted and an annoying number of examples of other peoples’ success, I arrived at some dubious conclusion.之后，一些表面探测，以确定我想要一个恼人的一些例子，其他人民的成功，我来到一些不三不四的结论。 I would become the proud owner of a B&B.我会成为引以自豪的拥有人的B ＆ B等 Oddly enough, three hours and four phone calls on a once-a-week basis later, the universe did conspire to bring me what I wanted, okay it came pretty damn close.奇怪的是， 3个小时和4个电话，对一个曾经是一个星期的基础之后，宇宙没有串带我，我想，好不好，它来到漂亮妈密切。 Except for the fact that the bond on the property was declined and I was fired, I was a few breaths away from signing the deal, rendering any thoughts of a refund unjustifiable.除了这一事实，即债券对财产遭到拒绝，我被开除，我是一个数呼吸远离签署协议，使任何思想退款道理的。 Looking back I can’t imagine why I thought I wanted to enter the hospitality industry.回过头来看看，我不能想象为什么我以为我想要进入饭店业。

More recently I agreed to be a guinea pig for a life coaching launch aimed at the corporate sector as a value-added service to a recruitment company.更多最近，我同意成为豚鼠为终身教练推出针对企业部门作为一个增值服务，招聘公司。 Ruth (not her real name) clearly rattled by the presence of six seemingly solid individuals, briefly mentioned her ‘training’ background and presented the ‘Wheel of Life’ to illustrate balance, along with some very basic goal setting ideas.罗思（不是她的真名）很明显震动所存在的6个看似稳固的个人，简单地谈到了她的训练背景，并介绍了'法轮生活'来说明平衡，加上一些非常基本的目标设定的想法。 Ruth claimed the two-day course material was original, written in conjunction with her friend, a psychologist.罗思称，此次为期两天的课程材料是原件，书面连同她的朋友，一名心理学家。 It reminded me of a goal setting course I had done in the 80s.它使我想起一个目标设定当然，我做了，在20世纪80年代。 That was six weeks long, themed ‘motivation’ and provided a lot more substance and value.这是6个星期长，主题是'动机' ，并提供了很多更多的实质内容和价值。

So it seems life coaching is to the 21st century what motivation was to the 80s.如此看来，生活教练，是符合二十一世纪什么动机，是20世纪80年代。 Not so, says Wayne Ellis, life coach of ten years and international president of The Motivation Club.并非如此，说韦恩埃利斯，生活教练，十年和国际主席的动机俱乐部。 ‘Motivational speakers offered a ‘feel good’ temporary outcome, an industry characterised by ‘bums in seats’ while life coaching is a sustainable process complete with tools, where the coach ensures the use of those tools.’ '动机发言者提供了一个'精彩'的临时结果看，工业的特点是'烧伤中的席位' ，而生活教练，是一个可持续的过程完全与工具，而教练确保使用这些工具。

As part of my research I completed a five-minute test online and with a score of 38 out of 50, I was affirmed ‘a suitable life coach’ and have been plied with emails of encouragement and weekly offers to take the next step.至于我的部分研究，我完成了一个5分钟的在线测试与分数为38列的50岁，我是肯定了'一个合适的生活教练' ，并已股与电子邮件的鼓励和每周优惠，以采取下一步行动。 So can anyone be a coach?那么谁能成为教练？

Aviva Baran, a trained mental health occupational therapist and practicing life coach who trained with the Coach Training Institute (USA) in 2002 in the United Kingdom, completed a five module course which offered ‘experiential training and a focus on our own growth and mastery. Aviva的baran中，受过训练的心理健康职业治疗师和实践生活教练，他训练的教练培训学院（美国） 2002年，在美国，英国，完成了5个模块课程，其中所提供的'体验式培训，并着眼于我们自身的成长和掌握。 We also had clients to coach.’ There were no pre-requisites, and about 30 people from all walks of life, ranging in age from 30 to 60 attended the course.我们也有客户向教练'有没有先决条件，其中约30人来自社会各阶层的生活中，不等，年龄从30至60参加了培训班。 It set her back by about £4000.这样设置，她回到了大约£ 4000名。

Farryl Nafte who has evolved from coach to change agent and has added numerology and a deeper knowledge of neuro-linguistic programming (NLP) to his offering, began his training in 2002 with a one-week course costing around R6000. farryl石油和那些已经从教练改变剂，并补充说： numerology和更深入地了解神经语言编程（ NLP的） ，以他的产品，开始了他的训练，在2002年同一个星期，当然耗资约r6000 。 ‘It introduced me to NLP and how the mind and body are connected. '它介绍了我自然语言处理以及如何牢记和身体是相互联系的。 Although the content was superb, providing skills and the process of how to coach, I didn’t feel competent.虽然内容是高超，提供技能和过程如何教练，我对此并不感到胜任。 The majority of people who attended were awarded a certificate of attendance.大多数人出席了颁发证书的人参加。 He spent a further R20 000 on international courses, locally available.他花了进一步r20 000对国际课程，在本地可用。 Ellis spent R100 000 on various courses.埃利斯花r100 000对各种课程。

While the range of coaches vary from the heavily invested to the trying it on for size, the focus of life coaching is common within a quadrant of mental, emotional, physical and spiritual well being.而各种不同的教练，从大量投资向试图把它在尺寸，但其重点生活教练是常见的一个象限的心理，情绪，身体和精神上的福祉。 It’s not a quick fix.这不是一个快速的解决办法。 Nafte says, ‘A one day course may present ideas of what to change, monitor and measure but offers no real value.’石油和说， '一天的科目，可以在目前的想法有什么改变，监测和衡量，但不能提供真正的价值。

Coaching is about change.教练是对的变化。 A person must have the willingness and desire to change in order for coaching to work.一个人必须有意愿和愿望，以改变为了让教练工作。 It is outcomes based and helps to establish where you are now in relation to where you want to be.它以结果为依据，而且还有助于建立您身在何处，现在在哪里，你想要做的。 ‘Coaching can only facilitate – you are responsible and the coach is there to hold you accountable,’ he says.教练只能方便-你也有责任和教练都在那里举行，你的责任， '他说。

There are three major areas of coaching: specialist coaching where the need is specific eg, weightloss (measurable); performance or business (measurable); and transformational.主要有三个方面的教练：专业教练那里更需要的是具体的如weightloss （可测量） ;绩效或业务（可衡量） ，以及转型。

‘The transformational need is usually felt at a time of crisis due to death, loss, health threat, or divorce. '转型所需要的是通常认为，在危机时刻，因死亡，损失，健康威胁，或离婚。 Alternately clients arrive at a juncture where “my life is not working” and they do not know the cause or how to change it.’交替客户达成一个关头， "我的生命是不工作" ，他们不知道的原因或如何改变它。

‘Gatvol’ is how Ellis puts it. ' gatvol ' ，是如何埃利斯形容。

Life coaching works with the mind, focussing on the goal and the reasons why you want it.生活教练工程与头脑，侧重于目标和原因，你想让它。 These can be discovered with a coach who will guide you through a process to identify possible obstacles, negative thoughts and the cause of blockages.这些可以发现一个教练，他将引导你经历一个过程，以确定可能的障碍，消极的思想和事业的淤塞。 ‘The series of questions takes goal setting to a level never gone to before,’ Nafte says. '一连串的问题需目标设定到一定程度，从来没有去之前， '石油和说。 ‘It does play in the realm of psychology but only to help understand the person not to attach a label – that is psychology.’ '它发挥的境界心理，而只是来帮助理解的人，不要附上标签-这就是心理学。

A coach, Baran says, provides honest feedback and supports a person in moving forward by setting action steps.一个教练， baran说，提供诚实的反馈和支持，一个人在前进的设置行动步骤。 ‘With my method of coaching there is exploration and reflection but people who are stuck in issues of the past, may need therapy. '我的方法的教练有探索和思考，但人是停留在过去的问题，可能需要治疗。 It’s useful to have a psychology background but coaches who don’t are practical and goal oriented.它还是很有用的有心理学的背景，但教练们不都是务实和目标导向。
The CTI philosophy is that each client is creative, resourceful and whole.城市电讯的哲学是，每一个客户的是创意，机智和整体利益。 It’sa collaborative process, I’m not trying to fix anybody.’这是协作过程中，我不会试图解决任何人。

Clive Kaplan, a business executive who has had six sessions (R300 each) with a coach who is also a trained clinical psychologist, rates the experience 8/10.克莱夫卡普兰，商务长官若曾六次会议（ r300每次）一个教练，他也是一个受过训练的临床心理学家，利率经验8 / 10 。 ‘It’s eliminated confusion around my passions and I now have a clearer perception of what I want.’ '这是消除混乱靠近我的激情，我现在有一个清晰的看法，我想说的。

‘It’s powerful,’ says Tumi Moloto who recently resigned from corporate life. ' ，它的功能强大， '说GHz处理器洛托最近辞去企业的生命。 She signed up for three months with a coach who charges R4000 per month (one session per week).她报名参加3个月内，教练费r4000每月（一期，每星期） 。 ‘My coach is my manager and mentor and is 100 per cent there for me providing feedback to get results.’ '我的教练是我的经理和导师和百分之一百有我提供反馈，以取得成果。

Le Sar, who has been coaching since 2002, says performance coaching in the corporate world is often the last intervention before firing someone.乐特区，他们已被教练从2002年起，说教练表现在企业世界常常是最后介入之前射击一个人。 By then the individual has a sense that there is a problem and the outcome is not likely to be a success.届时个人有意识有问题，其结果是不太可能会取得成功。

Baran says employees often wait for the point of breakdown before seeing a psychologist, then claim from medical aid but are usually unwilling to pay coaches for their own personal growth. baran说，员工往往等待那个点的击穿之前看到一个心理学家，又声称从医疗救助，但往往不愿意支付教练为自己的个人成长。 ‘Coaching can work proactively to manage stress and create the balance in life that you want. '教练能积极工作，应付压力和创造平衡，在生活中你想要的。 Coaching is not therapy but can be therapeutic especially if a coach has good people skills and self-mastery.’教练是不是治疗，但可以治疗，尤其是如果一个教练有很好的人的技能和自我掌握。

So what does it take to be an effective coach?那么怎样才能成为一个有效的教练？ Nafte who ‘lost everything in the physical world’ and has ‘done the impossible’ and Ellis who speaks of a callipered childhood and an equally challenging adulthood that saw the issue of a R5 million summons and divorce papers in the same week, concur that a coach must have survived the pain barrier and done the work to lift themselves out of a rock bottom experience.石油和谁'失去了一切，在物质世界'和'做了，不可能'和埃利斯讲一个callipered童年和一个同样具有挑战性的成年说，看到发出一种R5的万传票及离婚的文件在同一个星期里，赞同一个教练必须有幸存疼痛的界限，并做了工作，以解除她们的一个谷底的经验。 Ellis asserts that 80% of life coaches come from a bad place and needed help themselves.埃利斯说， 80 ％的生活教练是来自一个坏的地方和需要的帮助。

While coaches undergo deep personal examination to grow and implement coaching principles in their own lives in order to become coaches, psychologists qualify through years of academic study, Ellis says.而教练进行个人的深切考试成长和贯彻教练的原则，在自己的生命，为了成为教练，心理学家资格经过多年的学术研究，而埃利斯说。

‘However, there’sa stigma attached to psychology.然而，有一个耻辱重视心理学。 In affluent society it’s quite fashionable to say ‘I go for coaching’ as opposed to ‘I go for counselling’.在富裕的社会，这是相当时髦的说， '我去当教练的'反对'我去作辅导。 It’s an issue of branding – a psychologist is associated with mental instability while a life coach is associated with success and growth.’ According to Ellis, many psychologists are making the change to life coaching.这是一个充满问题的品牌-一位心理学家，是与心理不稳定，而生活教练，是与成功和增长。据埃利斯，许多心理学家正在改变生命的教练。

‘Le Sar stresses, ‘You must be able to support yourself otherwise it’s the Beverley Hills syndrome where you have a life coach for all areas of your life. '乐特区讲' ，你必须有能力养活自己，否则它的这个贝弗利山证，你那里有一个生活教练，为所有领域你的生命。 My job is to make myself redundant.我的工作就是让自己多余的。 We all know what we need to be doing and a coach can support the implementation of these things by monitoring continuity.我们都知道，我们需要做的事情和教练才能支持实施这些东西所监测的连续性。 Fathers coach children, bosses coach staff – it’s about enabling.’父亲教练儿童，老板，教练的工作人员-这是关于扶持。

But, Ellis points out, ‘Tyger Woods has about four coaches at any given time.不过，埃利斯指出， ' tyger伍兹约四教练员在任何特定时间。 The more successful someone is the greater their number of advisers.较成功的人是更大数量的顾问。 A coach helps break bad habits.’一位教练有助于打破坏习惯。

All coaches agree that when choosing a coach there must be rapport.所有教练同意时，选择一个教练必须有融洽的。 Baran advises requesting a sample session and enquiring about their training. baran劝告请求抽样会议，并询问他们的训练。 Ask about their own self-development and supervision, their membership of professional bodies.问及他们自己的自我发展和监管的，其成员的专业团体。 Baran tried three coaches before choosing one for herself. baran审判三名教练，才选择一个自己。

‘The relationship is critical. '的关系是至关重要的。 There must be trust and commitment from both sides,’ Le Sar says.要有信任和承诺，从双方的'乐特别行政区说。 It’s important to have an explorative session first.它的重要的是要有一个探索性会议第一。 Maybe the individual needs a business course or a skills upgrade that is more appropriate for what they want to achieve.也许个别需要的商务课程或技能的提升是较为恰当的做法是什么，他们想达到的目标。

The International Coach Federation estimates that there are approximately 16,000 part-time and full-time coaches worldwide, with an average annual income ranging from $35,000 to $100,000 and up.国际教练联合会估计，目前大约有16000个部分时间制和全职教练世界范围内，平均每年的收入不等35000美元元降低至十万元，并到了。

Here in South Africa, only a handful of coaches is making money – 90 per cent of people who complete coaching courses do not last a year due to lack of skills and confidence, Ellis says.在这里，在南非，只有少数的教练员是赚钱-百分之九十的人，完成教练课程，不上一年，由于缺乏技能和信心，埃利斯说。 ‘Bad coaches will be weeded out by the public. '坏教练将淘汰受市民欢迎。 You must have high expectations, know what you want and why.’你一定有很高的期望，知道你想要的和为什么。

Clinical psychologist and lecturer at Wits, Stacey Liebowitz-Levy says, ‘Life coaches must be aware of their training and its limitations and are less likely to be a danger if they refer clients on to psychologists where appropriate.临床心理学家和讲师在无计可施之时，参加选秀利博维茨-列维说： '生命的裁判员必须知道自己的训练和它的局限性和不足可能是一个危险的，如果他们是指客户向心理学家酌情加以利用。 A profession like psychology is more likely to be consistent and sustainable.一个专业如心理学，是较有可能以一致的和可持续的。 Life coaching is a trend in society, the level of training is open to poor ethics and may lead to misdiagnosis.生活教练是一个趋势，在社会上的训练水平，是开放给穷人的道德，并可能导致误诊。 It is the responsibility of society to regulate the coaching industry by asking for referrals, exploring track records and the basis of training of potential coaches in order to make informed decisions.’这是社会的责任，以规管教练业的要求转介服务，探索跟踪记录，并根据培训的潜力，教练，以作出明智的决定。

Le Sar, aware of coaches practising on the basis of a two-day course agrees.乐特区，意识到教练的实践基础上的一个为期两天的当然同意了。 ‘Clients will vote with their feet.当事人会用脚投票。 They will not tolerate bad service and non-delivery - South Africans are becoming tough clients.’他们将不会容忍任何恶劣的服务和不交付-南非人正变得强硬的客户。

Until the establishment of Coaches and Mentors of South Africa (Comensa) there has been no regulatory body and this has given the profession a bad name.直到建立教练和导师的南非（ comensa ）一直以来，没有任何监管机构，这使医学界恶名。 John Paisley, Chairman of the Comensa Steering Committee knows of a number of cases where people scratch out their current profession on their business cards and replace it with ‘life coach’.约翰佩斯利，出任该comensa督导委员会，也知道了一些情况下，人们从头出其目前的职业对他们的名片等，取而代之的是'生命的教练' 。 ‘There are many people with no training offering the services of a life coach. '还有很多人没有受过训练，提供的服务，生活教练。 In one case a coach demanded two per cent of a client’s future income,’ he says.在一个案例中一位教练要求两％的客户们的未来收入， '他说。 ‘There are rip-off artists out there and only about 600 to 800 well trained coaches in the country.” '有扯裂小康艺术家存在，并且只有大约600至800名受过良好训练的教练，在国家" 。

‘Le Sar points out, ‘There are no unit standards for coaching. '乐特区所指出的那样， '有任何单位和标准，为教练。 Fees may range from R200 to R3000 a session.收费的范围可以从R200是为了r3000一次会议。 One of the banks paid R3000 per hour for a coach to work with the executives and R400 an hour for the middle managers for similar coaching.其中一间银行支付r3000每小时教练工作，与主管和r400一个小时，为中层管理人员提供类似的教练。 Coaching costs are determined by what the market will bear.’ Ellis says the rate ranges from R100 to R10 000 per hour.教练费用，是取决于将来市场能够忍受的。埃利斯说，利率范围从r100以R10为000每小时。

‘Money drives the commitment and implementation’, Le Sar says, ‘but conducted on a one-on-one basis, fees are unaffordable for a lot of people who need help.金钱驱动承诺和执行' ，特区乐说， ' ，但进行的一项一对一的基础上，学费是负担不起了很多需要帮助的人。 We live in an age where we need to find meaning in what we do.我们生活在一个时代，我们需要找到的意义，我们所做的一切。 Employees have a different perspective from 20 years ago and have gone beyond ‘do your job and get your salary’.雇员有一个不同的角度来看，从20年前就已经超越了'做你的工作和你的工资' 。 Employees are constantly upskilling and seeking job enrichment.员工不断提高技能，并寻求就业致富。

‘Big companies have wellness centres complete with an industrial psychologist, resident coach and mentoring facilitators. '大公司有健康中心完成同一个工业心理学家，驻地教练和指导辅导员。 Companies that fail to provide these facilities will lose valuable staff members.’公司不能提供这些设施将失去宝贵的工作人员。

According to Ellis, internal corporate coaching is the next phase, and with about a third of the coaching clients I spoke to wanting to become coaches themselves, who can argue with his conviction that, ‘It is the career of the future - the industry will be double that of IT in the next two decades.’根据埃利斯，企业内部教练是下一阶段，并与大约三分之一的教练客户，我要对想要成为教练员自己，他们可以充满信心地说，他的信念是， '这是职业生涯的未来-工业会被一倍，它在未来的二十年。

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By Iza Goldwasser由回复Iza goldwasser