The Success Story of Sir Richard Branson成功故事布兰森

The place - the UK.的地方-英国。 The period - the late sixties.期间-后期，六十年代。 This is the story of a 17-year-old boy who was a rebel at school.这是故事，今年只有17岁的男孩谁是叛乱分子在学校。 The school's rules were rigid and it made the boy claustrophobic.学校的规则，僵化和作出的该名男童幽闭。 The boy wanted to break free his mind.该名男童想挣脱他的主意。 This boy soon started an amateur students' paper which circulated not just in his own school, but also among students of other nearby schools.这名男童，尽快开始一个业余学生传阅的文件，当中不只是在他自己的学校，而且学生的附近其他学校。 His mother gave him four dollars to start with.他的母亲给了他4美元开始。 The paper quickly became popular among students of other schools too.文件很快成为深受学生，其他学校也。 The boy sold advertising space to major corporations.该名男童出售广告空间的大公司。 His paper carried articles on rock stars, movie actors, politicians and intellectuals.他的论文，文章，对摇滚明星，电影演员，政治家和知识分子。 Though it was not of any literary value, it reflected the young boy's enthusiasm and entrepreneurship.虽然这是没有任何的文学价值，它反映了少年的热情和创业精神。

The boy was very eager to make this paper a growing business.该名男童非常急切地使这一文件，不断增长的业务。 His only companion in this venture was his dear buddy Johnny James.他唯一的伴侣在这方面的风险是他亲爱的好友约翰尼詹姆斯。 Seeing his burning enthusiasm to do something, the Headmaster of Stowe congratulated him and said, "I can predict that one day you will either go to prison or become a millionaire."看到他的燃烧的热情做点事，校长斯托表示祝贺，他说， “我可以预言，有一天你要么去监狱或成为百万富翁” 。

In 1970 the boy set up a mail-order business, and started selling records by mail.在1970年该名男童成立了邮购业务，并开始销售纪录的邮件。 The boy was successful and quickly turned his record-mailing business into a record shop.该名男童成功，并迅速把他的记录邮寄业务成为一个唱片店。 A couple of years later, in 1972, the young enthusiast boy started manufacturing records.数年后，于1972年，年轻的爱好者的男孩开始生产记录。 But what would be the name of the company?但会有什么公司的名称？ His partner in his record manufacturing business Nick happened to say "We are all virgins in this business."他的合伙人在他的纪录，制造业务发生的尼克说： “我们都是处女在这方面的业务” 。 They christened the company ‘Virgin Records'.他们的公司命名为'美属维尔京纪录' 。 I am talking about Sir Richard Branson , better known as the Virgin Boss.我所说的布兰森 ，更好地称为美属维尔京老板。 Richard Branson is perhaps the most charismatic individual when it comes to the top corporate heads of international fame.理查德布兰森或许是最有魅力的个人，当谈到顶端企业元首国际声誉。 Known for his maverick business strategies and untraditional ways, Sir Richard Branson, who appeared in several TV shows including Baywatch, was born in the UK on July 18, 1950.众所周知，他特立独行的业务策略及非传统的方式，布兰森，谁出现在几个电视节目，包括baywatch ，出生在英国就1950年7月18日。

Richard Branson believes in some simple strategies, like:理查德布兰森认为，在一些简单的策略，如：
• Size does matter; you need to challenge and compete with big brands to become big yourself. •大小是否事项;您需要的挑战和竞争，与大品牌，成为大自己。
• Take it easy, mix fun with work. •采取很容易，组合的乐趣与工作。
• Remember, all work and no play makes Jack a dull boy. •请记住，所有的工作和没有发挥使得杰克表现平平的男孩。
• Haggling is possible in every business - it brings down prices. •讨价还价是有可能在每一个业务-它使油价下跌。
• Be camera / media- friendly. •被相机/媒体友好。
• Mingle like a common man, go ahead like a bullet. •混入一样，一个共同的男子，请继续像一颗子弹。

The £ 3 billion Empire of Richard Branson, the Virgin boss, is a result of numerous success stories.英镑30.00亿帝国的理查德布兰森，维珍的老板，是由于无数的成功事例。 Virgin Records saw their first success with Mike Oldfield's ‘Tubular Bells' that became a best-selling record.美属维尔京的纪录，看到他们的第一次成功与麦克欧菲尔德的'肾小管贝尔说，成为最畅销的纪录。 After this, the company moved ahead swiftly, sometimes being drawn into controversies.在此之后，该公司向前发展迅速，有时被卷入争议。 It had to be sold to EMI in 1992 to generate money in order to keep the airline business running.它不得不出售给的EMI在1992年产生的金钱，以保持航空公司的业务运行。 It is said that Richard Branson cried after the company was sold, but he soon started V2 Records, another music brand.这是说，理查德布兰森哭后，该公司被出售，但他尽快开始的V2唱片，音乐的另一个品牌。 In 1984 Sir Richard Branson started his flagship brand Virgin Atlantic Airways to compete with British Airways.在1984年布兰森开始了他的旗舰品牌，美属维尔京大西洋航空公司的竞争与英国航空公司。 Sir Richard Branson then went on to start more airline brands such as Virgin Express, Virgin Nigeria and Virgin America (2006).布兰森接着就开始更多的航空公司品牌，如美属维尔京表示，美属维尔京尼日利亚和美国美属维尔京（ 2006年） 。 Sir Richard Branson launched Virgin Mobile in 1999 and Virgin Blue (in Australia) in 2000.布兰森推出了Virgin Mobile在1999年和维珍蓝（在澳大利亚）在2000年。 Other brands from him were Virgin Trains, Virgin Cola, Virgin Vodka, and Virgin Lottery.其他品牌从他的美属维尔京列车，维尔京可口可乐，美属维尔京伏特加，和维尔京彩票。

In 1993 Sir Richard Branson, the millionaire Virgin boss, won a double lawsuit against British Airways and won a huge money of £ 610,000 which he divided among his employees.在1993年布兰森，美属维尔京百万富翁的老板，赢得了双重起诉英航并取得了巨大的金钱610000英镑，他分工，他的雇员。 In 1993, Sir Richard Branson received an honorary Doctorate degree from Loughborough University, although Sir Richard Branson had quit conventional studies at the age of 17.在1993年，布兰森收到了名誉博士学位，由Loughborough大学，虽然布兰森已经退出传统的研究在17岁以下。 In 1999, the Queen awarded him knighthood.在1999年，女王授予他骑士的名衔。 In 2004, Sir Richard Branson announced the launch of Virgin Galactic, a company that will take travelers to outer space, as part of space tourism, beginning late 2007.在2004年，布兰森宣布推出维珍银河，该公司将采取旅客外层空间的一部分，太空旅游，开始于2007年年底。 Sir Richard Branson continues to enjoy every piece of his success, living life king-size, and adding new feathers to his crown every day.布兰森继续享有每一件他的成功，生活的生活国王尺寸，并增加新的羽毛冠，他每天都在。

So, what's the moral of the story? 因此，什么样的故事的寓意呢？

When we try to analyze why some people become wealthy from scratch, and others become paupers from millionaires, the answers escape us.当我们试图分析为什么有些人富起来从零开始，和其他人成为贫民从百万富翁，答案逃生。 It seems one of those mysteries of the universe.看来，其中一人的奥秘，宇宙的。 It is also very mysterious how self-made millionaires mostly win back everything they had once lost - if such people lose their money in business, they often win back much more in no time and cover up their losses.这亦是很神秘如何自制百万富翁大多赢回一切，他们曾一度失去了-如果这些人失去他们的钱在业务上，他们往往赢回更多的在任何时候，掩饰他们的损失。

If we use the analytical skills of Sherlock Holmes and try to solve the above mysteries, we will soon realize that the basic difference between these two categories of people is in their minds, in the way they think.如果我们使用分析技能Sherlock的霍姆斯和设法解决上述之谜，我们将很快认识到，基本的区别这两类人是在他们的头脑，在方式，他们的想法。 In more technical terms, the difference is in their money-map, the map that guides every human being either to Aladdin's magic lamp or to financial doom.在更多的技术而言，不同的是，在他们的钱-地图，地图指南，每个人要么阿拉丁的神奇台灯或金融厄运。 It is something that every human being has within him.这是每个人已与他。 Unfortunately, very few people are able to decipher this map.不幸的是，极少数人能够破译出此地图。 And this is the reason why 90% of people fail to achieve financial freedom.这是原因， 90 ％的人不能达到金融的自由。 How many people do not need to think twice before ordering the choicest dishes at a decent restaurant on a weekend with the family?有多少人不须三思而后行订购彩虹菜在一个像样的餐厅，一个周末与家人呢？ And show me those who do not bother to look at the price tag while shopping, who just smile and instruct the salesgirl to "just pack it, please".并表明我的那些谁不打扰看价格标签，而购物，谁只是微笑和指示salesgirl “只是包装，请” 。 Such people are uncommon because they come in the other 10%.这些人是罕见的，因为他们来，在其他10 ％ 。 They are the ones who have been able to decipher, understand and follow the hidden money-map of their minds.他们自己谁已能破译，理解和遵循隐藏洗钱地图他们的头脑。 King-size and ordinary-size people do not look different and are not made of any special material.国王尺寸与普通尺寸的人不看不同，并没有作出任何特殊的材料。 The good Lord has made us all the same, the only major difference between the two categories is in the way they handle the money-map that is in their minds.良好的主，使我们所有的相同，唯一的主要区别这两类是在方式处理洗钱地图是在他们的心中。

It is the same money blueprint that pulls them up when disaster strikes.它是相同的金钱蓝图，拉起来，当灾难打击。 Do you think king-size people never run into financial trouble?你认为国王大小的人民从来没有遇到财政困难？ Chances are that they run into deeper financial trouble than most others.机会是他们运行到更深的财政困难比其他大多数。 Dealing with their millions and billions, they are likely to face financial crises of towering proportions.他们处理数百万数十亿，他们可能面临的金融危机，高耸的比例。 Let us take for example Sir Richard Branson.让我们举例来说布兰森。 Was his financial journey a smooth one?是他的金融征程顺利之一？ I wish it had been so, but it wasn't.我想它一直如此，但它不是。

Richard Branson was often ridiculed by the media, especially the print media, for his irrational strategies.理查德布兰森往往是讥讽媒体，尤其是印刷媒体，他不理性的策略。 He had launched Virgin Cola and Virgin Vodka, which received cold response from the market.他发起了美属维尔京可口可乐公司和维尔京伏特加酒，得到反应冷淡，退出市场。 But his greatest failure was Virgin Trains that ran into a lot of trouble with bad timings and delays - it badly damaged the reputation of the Virgin brand which was established after so much pain and effort.但他最大的失败是美属维尔京火车冲进了很多的麻烦与坏的时间和延误-它严重受损的声誉，维珍品牌之后，成立了这么多的痛苦和努力。 Virgin Lottery was also one of Richard Branson's brands that failed.美属维尔京彩票也之一理查德布兰森的品牌失败。

But what is it that helps king-size people win back the millions they lose?但它是什么，帮助国王尺寸人民夺回他们失去了数百万呢？ It is the same money blueprint, hidden within the brain.它是相同的金钱蓝图，隐藏在大脑。 It is intangible, something that can't be seen or felt, yet strange as it may sound, it is the guiding spirit behind all major developments of the world.它是无形的东西，不能看到或感受到的，但奇怪的，因为它听起来可能，它是指导背后的精神，所有的重大事态发展的世界。 It's something that cannot be seen or felt: the money-map.它的东西，不能看到或感受到：洗钱地图。

Your money-map is the invisible cause that leads to your wealth which is the visible result.你的钱地图是无形的原因，导致您的财富，这是有形的结果。 This is the map, which guides everyone, just like a road-map, to the goal of money and wealth.这是地图，引导大家，就像一个路线图，目标，金钱和财富。